I drove ten miles out of my way just to see if the Hot Now sign was on.
(Oh, I still bought doughnuts, but the sadness lingers.)
NOTE: I have no idea if the Krispy Kreme phenomenon is known outside of the US. It’s a southern doughnut chain that has perfected a sugar-glazed, raised doughnut, and if the light is on outside the shop, that means that the hot, melt-in-your-mouth pastries are available directly from the glazing machine inside. A near-religious experience.